Last week the best and brightest of the Retail world gathered at the National Retail Federation show (NRF) in New York. This was my 10th NRF show and my 3rd as a Microsoft employee. The Microsoft booth was hopping for all 3 expo days and I was right in the middle of it all, demonstrating the Dynamics AX Retail product to many prominent retail organizations.
As you may know, just this past December we released our RTM version of our Modern POS solution (known as mPOS). At NRF we were able to really showcase this new product and the reaction was overwhelmingly positive. I wanted to use this blog post to point out my top 5 reasons why I believe that deploying the Dynamics AX mPOS solution will allow retailers to really “change the game” when it comes to in-store systems.
1. Engaging with your customers when they arrive, not when they check out
As shoppers, we’ve all experienced “traditional” retail. You walk in a store, perhaps you are greeted with a very general “can I help you” greeting ….but the sales associate has no idea who you are in most cases (unless you frequent the store quite often). If you are greeted, you may decide to ask for help, or you may decide not to bother since you don’t think they will know enough about what you are looking for to truly be a help to you. If you do engage, often you find that the Sales Associate is trying to sell you things you don’t want. Sometimes you even have to politely ask to be left alone (because it becomes apparent that the Associate has no idea of your actual tastes or preferences). Of course, many retailers are not even greeting you at the door, you are left on your own to roam the shop and fill your basket and your first interaction with a store employee may not be until you reach the checkout counter to pay for your purchases.