Online spending is now a significant percentage of many retailers’ overall revenue. But with rising consumer expectations for a seamless multi-channel shopping expereince, retailers are faced with a lack of multi-channel operational efficiencies and lingering technical shortfalls.
Many retailers rushed to build online channels to meet growing customer demand. Unfortunately long-term multi-channel implications were often not part of the initial design. Legacy investments in standalone, first generation software continue to inhibit growth for many retailers.
Microsoft Dynamics AX 2012 Retail is a full featured ERP platform providing integrated eCommerce for multi-channel retail and direct-to-consumer initiatives. Powerful management tools offer complete management of merchandising and website storefronts and is fully integrated for store and mobile point-of-sale.
Smart Search Capabilities
Smart search functionality enables retailers to display search results in ways that are most likely to lead to sales through guided navigation.
Flexible Coupon Engine
The solution has the ability to create coupons that give percentage or fixed monetary discounts, free shipping, or a free product. Coupons can be tied to certain redemption criteria such as order subtotal amount or purchase of a specific product.