A typical direct marketer is faced with a number of questions. Is the customer purchasing on the web because of a catalogue mailing or is web investment driving purchase patterns? Should investment be made in search engine optimisation and web site design versus catalogue design and mailing? Which are the best lists to use in promotional efforts, and how can valuable multi-channel shoppers be identified? Are specific promotions within particular channels effective?
In order to answer these questions, today’s direct marketers need industry-specific software solutions built to address the unique challenges of the direct marketing industry, including catalogue campaign management, order management and fulfilment and personalised customer service.
AccTech Systems has developed a retail management solution that provides everyone in your business with the information they need to become more effective at serving the specific needs of your customers.