Health and beauty has experienced a radical transformation with the ever evolving Internet. Traditional companies are finding it difficult to compete within an increasingly crowded online environment. More importantly, consumer purchase behaviour is becoming increasingly influenced by online offers and discounts. Although online reviews and recommendations can drive consumer choice, negative reviews can also have a significant long term impact on business.
The fact that value and service are two key drivers of sales, health and beauty retailers can now stand out by rationalising their operations and passing the savings onto customers. To do that, a comprehensive ERP solution, capable of assessing and controlling every aspect of the business, is required to deliver a customer centric experience at all times.
Retail customers have used our expertise, combined with Microsoft Dynamics AX for Retail, to develop a retail management solution. It will provide everyone in your business with the information they need to become more effective at serving the needs of your customers.